DEFINE / POSITION / STYLE - NOTION + CANVA BRAND SYSTEM
You've got the offer. You've got the skills. You might even have the audience. But something's off and you suspect it's the brand.
The visuals don't quite match the vibe you're going for. Your messaging sounds like everyone else in your niche. And you're tired of watching people with worse offers out-sell you because their brand just looks more legit.
YOU'RE SO CLOSE. DPS GETS YOU THE REST OF THE WAY THERE.
DAY 1: DEFINE
KNOW WHO YOU ARE SO YOUR BRAND DOESN'T HAVE AN IDENTITY CRISIS.
This is your foundation and you'll nail down your brand identity, vision, core values, and your personality & voice. AI prompts guide you through it so you're never staring at a blank page wondering where to start. By the end of Day 1, you know exactly what your brand stands for.
DAY 2: POSITION
STOP COMPETING. START OWNING YOUR LANE.
Dig into your ideal buyer's psychology, nail your competitive positioning, and build messaging that actually converts. You'll also walk away with a content strategy so you always know what to post and why. By the end of Day 2, you're not just another option. You're the option.
DAY 3: STYLE
KNOW WHO YOU ARE SO YOUR BRAND DOESN'T HAVE AN IDENTITY CRISIS.
This is your foundation — brand identity, vision, core values, and your personality & voice. AI prompts guide you through it so you're never staring at a blank page wondering where to start. By the end of Day 1, you know exactly what your brand stands for.
★ WHAT'S INCLUDED ★
EVERYTHING YOU NEED. NOTHING YOU DON'T.
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THE DPS NOTION BRAND PLANNER
Your full 3-day brand system inside a Notion doc that walks you through every step, with AI prompts throughout to help you think, clarify, and create with confidence. No blank pages. No wondering what's next.
BRAND PERSONALITY BOARDS
Your personality boards link directly to done-for-you Canva brand board templates, complete with color palettes, font pairings, and curated imagery. Your visual brand, basically handed to you.
175+ SOCIAL MEDIA CANVA TEMPLATES
Because after you build the brand, you need to actually show up with it.
+ 100 social post templates — mix and match to build carousels and single posts
+ 50 reel cover templates — so your feed looks intentional, not accidental
+ 30 story templates — for the days you want to post without thinking too hard about design
Swap in your colors, fonts, and content. Done.
THE CREATIVE DIRECTION PLAYBOOK
Powered by Canva, this is your brand's bible: the one doc that keeps everything organized and consistent, now and six months from now. Includes sections for your brand's visuals, plus moodboards, social feed direction, and a full photoshoot planner.
Hand this to a photographer, a VA, or a collaborator and they'll know exactly what your brand is. No explaining yourself from scratch ever again.
Go from scattered and second-guessing to a brand that sells while you sleep.
FAQs
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Everything is digital and instant. The Notion planner is shared as a template you duplicate into your own workspace. Canva files come as template links: just click, customize, and go.
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You do NOT need a Canva Pro account. All fonts, colors, graphics and images used in the DPS templates are available with a free account.
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Not even a little. If you can click and type, you can use this.
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Good news: this isn't a design course. The visual piece is built into the process, and the Canva templates make sure you don't need any design skills to come out looking like you hired someone.
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You don't need three eight-hour marathon sessions. You need three focused blocks, just a few hours each. Work at your own pace, come back when you're ready, and the planner holds your place the whole time.
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Most brand resources dump information on you and leave you to figure it out. DPS is a system: Define first, Position second, Style third. Each day builds on the last, so nothing feels random and nothing gets skipped.
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Even better. DPS helps you audit what's working, let go of what isn't, and plug the gaps. Most people realize they've been missing the strategy layer, and that's usually the thing that was quietly killing their sales.
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Forever! Once you download your Notion Doc, you can access it within your free or paid account.
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Due to the digital nature of our products and immediate access upon purchase, all sales are final.
We do not offer refunds, exchanges, or cancellations for digital products once they have been delivered, unless otherwise required by law.
If you experience technical issues accessing your product, please contact us at hotcakebrands@gmail.com, and we’ll be happy to help.
INSTANT ACCESS. 3 DAYS. ONE BRAND.
POV: YOUR DM'S START WITH "I LOVE YOUR BRAND" AND END WITH "HOW DO I WORK WITH YOU?"
That's the goal. That's what DPS is for. You'll finally have a brand with a point of view, templates ready to go, messaging that sounds like you, and a page you're genuinely proud to share.